And, it’s a wrap for the two-day takeover of Hotel Interiors Experience at The Business Design Centre in London! HIX delivered a bustling and lively atmosphere to all attendees, over a larger-than-ever expo space, a series of talks and great moments to network. Even though Parla has a great history of very successful stand experiences at HIX, this year, we decided to change it up by sponsoring the VIP lounge and also showcasing some of our furniture on the Furniture Fusion stand!
At the heart of HIX 2024, the guiding theme for this year explored how hotels can tap into the unique potential of the buildings they occupy and the communities they serve. All environments created by the show took influence from the notion of “a sense of place”, asking how a spaces we visit becomes the places we return to. Supplying furniture to the VIP Lounge gave us the opportunity to add to the theme by creating a sense of place ‘a la Parla’ at HIX.
It was a pleasure connecting with our distributors, business partners and new faces in the cozy and polished ambiance of the lounge that we had supplied all the furniture for. Sponsor DB Schenker’s catering was on point, and we could tell everyone enjoyed the comfort of Parla armchairs whilst having interesting conversations surrounding our coffee tables.
The Loop armchairs and Loop pouf were big favorites, and held strong presence in the space. Accompanied by our Rimo armchairs and pieces from our Palm Collection, the mix and match of Parla Collection furniture made sure the VIPs were in good company. With more than 150 exhibitors, HIX saw everyone within the hospitality supply chain, from designers, to hotel brands, and to developers, come together, to not only observe the latest happenings in the industry, but to find the perfect solutions to suit their needs as well.
The talks were a great opportunity to highlight upcoming trends and discuss innovative solutions for the problems of modern-day hospitality. Many more immersive installations were also present, to give an edge to this year’s event.
However, HIX wasn’t purely about business! We could tell everyone had a bit of fun whilst networking, and had good banter accompanied by 2 separate happy hour parties on the first day of the event.
We made sure that we, too, had our finger on the pulse when it came to having a great time!
