And just like that, the two-day HIX Event at the Business Design Centre in London came to an end.
This year’s theme was “Culture Clash”, which invited everyone to think about how hospitality spaces can reflect the rich mix of traditions, influences and creative perspectives. The event brought together more than 5,000 designers, architects, developers, operators and suppliers from all over Europe under one roof for a celebration of what’s next in hotel design.
Parla is a familiar face at HIX, and for the second year in a row, we proudly partnered with the event by sponsoring and designing the VIP Lounge. Developing our partnership from last year, we showcased an even more extensive selection of our Collection products this year: The Nigiri Armchair, Hew Armchair, Hug Armchair, Palm Armchair, Loop Armchair, Rimo Armchair, Palm Compact Comfort Bar Stool, Hug Pouf, Hew Bench and Nigiri Bar Stool were all shining at the Lounge.
The Loop armchairs and poufs created a lush setting, while pieces from the Rimo and Palm Collections knitted everything together into an elegant, visually engaging space that guests appreciated.
In addition, our Padova armchairs provided the ultimate comfort for multiple talks throughout the event.
Needless to say, networking flowed effortlessly throughout the event. Our team on the ground, Betül İnci, Head of Sales & Business Development in the UK; Berrak İlkcan Şener, Sales Manager; Jade İlke, Communications Lead; and Board Member Onur Özgen, had the opportunity to meet new industry peers while reconnecting with long-standing partners. It was the perfect setting for strengthening relationships and sparking meaningful conversations.
All said and done, HIX 2025 wasn’t just another exhibition. It was a space where ideas collided, connections were made, and the future of hospitality design felt a lot closer than when the doors first opened.
See you next year!
