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During her studies of Industrial Design in Izmir, Yasemin and 4 of her friends set up a brand that created handmade concrete trays & objects. Following their passion for design and identity, they took part in the Milan Design Market, as part of Milan Design Week, and launched their product line there. Following on from her graduation, she started her career in the furniture design sector, then worked on short term projects for well-known brands taking on different tasks. Yasemin worked with Parla for 3 years working as a product and visual designer.
Focusing on product design, photoshoot styling, trend research, social media managing, visual, creative, and digital media creation for marketing, Yasemin continues her career as an Art Director at BetterThings Studio.